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15 questions that a product manager can ask themselves at the end of the year

Checklist with 15 questions that a product manager and his team can ask themselves at the end of the year (in addition to the standard reports to the CEO / investors):


1. What 3 solutions / features gave us the most conversions? Why and what exactly made them so successful?

2. What 3 solutions / features that we had high hopes for didn't come true? When did we and what exactly did we overestimate?

3. How much have our user segments / cohorts changed? Why did this happen? How did we influence this? Can we influence this in the next year?

4. How has the retention and stickiness of the product changed in the last year? What has affected this? How have we impacted this? Will we be able to influence this in the next year?

5. How has the cash flow in the product changed? What has affected this? How have we impacted this? Will we be able to influence this in the next year?

6. Which marketing sources (internal and external) have attracted more paying users? How have we impacted this? Will we be able to influence this in the next year?

7. What are 3 situations that have broken our team and product processes over the year? How did we solve them and how have we safeguarded against them?

8. What are 3 most critical tickets that have come in to the support team? What product area (user problem resolution) are they related to?

9. What have our competitors done over the year that has already had an impact or is likely to have an impact on us? How will this affect us and what can we do on our side?


10. Which of the risks previously identified by us has increased or changed? What caused it?

11. Which employee's contribution to the product should be noted this year? It is best to hold a team survey within each group/department and then compare the results with metrics.

12. What areas of knowledge have been most useful this year?

13. What new tools and technologies have helped us improve our processes?

14. What has our product been ahead of the market this year? What does this confirm?

15. What will our product be ahead of the market in the next year? What will this confirm?

General advice:

- Make it a habit to review product outcomes for the year for your users. It's a great opportunity to remind them of new product functionality (read: deliver all the features you've built over the year), to talk about market trends (read: dig deeper into the problem) and just to share a good mood (read: boost loyalty).

The year's results for users can be strengthened with holiday greetings: an annual tariff discount, bonus accruals to balances, raffles and prizes. All this, warmed up by strong New Year's emotions, works great for forming loyalty and keeping users inside the product.