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The Metric Unexpectedly Dropped: what to do

Gradually, user interest in your product can start to wane (as well as engagement and retention).


What to do to hold and grow it?

The answers to these questions will help to understand the causal relationship and deal with the problem:


  1. Importance: Does this metric matter?
  2. Time frame: Over what time period has this metric changed?
  3. Dispersion: Is this fluctuation normal?
  4. Equation: What equation leads to this metric?
  5. Indicator: Which metric has changed?
  6. Reason-hypothesis: Why could this metric change?