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Product Design
GUIDE: Customer insights
GUIDE: Customer insights
Customer insights research is a powerful tool that allows businesses to gain a better understanding of their future customer base.
By collecting data from a variety of sources, businesses can gain insights into who their customers are, what they need, and how to best meet those needs. Understanding this data, along with the trends and patterns within it, give businesses an earlier competitive edge in the marketplace.
Our team of experts can create comprehensive customer insights research that will help you move ahead of the competition and make more informed decisions about your future MVP and business model.
By collecting data from a variety of sources, businesses can gain insights into who their customers are, what they need, and how to best meet those needs. Understanding this data, along with the trends and patterns within it, give businesses an earlier competitive edge in the marketplace.
Our team of experts can create comprehensive customer insights research that will help you move ahead of the competition and make more informed decisions about your future MVP and business model.
6 easy steps to research Customer insights
6 easy steps to research Customer insights
1. Identify and define the research objectives. Consider what you are trying to achieve with this research and what type of customer insights you are looking for.
2. Define the target audience. It is important to consider not only factors such as age/gender/geo but the main – customer problem.
To do this, consider the types of channels your target audience uses, such as social media, competotors products, or websites. Analyze what they talking about and try to design the audience problem portrait.
Understanding the problem sources and reasons also will move you closer to the possible right solutions in the next stages (MVP).
To do this, consider the types of channels your target audience uses, such as social media, competotors products, or websites. Analyze what they talking about and try to design the audience problem portrait.
Understanding the problem sources and reasons also will move you closer to the possible right solutions in the next stages (MVP).
3. Develop customer research questions.
Here is the useful list of questions:
Here is the useful list of questions:
- What are the main challenges and pain points experienced by our target future customers?
- How we can verify that pain actuality?
- How often do our target customers challenges that pain points?
- What are the pain-killer (competentives products) that our target customers uses at current time?
- What are the main benefits that our target customers are looking for when using current market products or services?
- How they satisfied with current market products or services?
4. Gather data from internal and external sources. Look at the competitors customer feedback channels, public market research or surveys, and analytics to collect meaningful data.
5. Use the insights from your data analysis to create typical customer personas profiles.
Don't focus on that too closely, remember about the main reason of everything in the business – CUSTOMER PAINS, not it profiles.
Don't focus on that too closely, remember about the main reason of everything in the business – CUSTOMER PAINS, not it profiles.
7.Additional, use customer interviews to validate the insights you have found and identified. You can use questions from #3 and transform it personally for each customer segment.
21 sources of customer & consumer insights
21 sources of customer & consumer insights
Source: Productmanagement World
Customer and consumer insights are essential to successful business operations.
Here is the list of easy-check sources to gain deeper insight into the needs and preferences of customers and consumers.
Here is the list of easy-check sources to gain deeper insight into the needs and preferences of customers and consumers.
own product
- Support Tickets.
- Feedback.
- CusDev.
- Blog Comments/other UGC.
- Social Accounts.
- Internal User Search Requests.
- Adv. Google Search Keywords included product name.
- Own Product Research
- Own Metrics
- A/B-testing
the society
- Twitter Search + Hashtags
- Reddit/Quora or other web2 forums.
- ProductHunt or other specific platforms.
- Focus Groups Interview.
The Market
- Contributor: website, support team, seo-ranking, and social accounts.
- Industrial confs or other events.
- Market Research reports.
- Market Research platforms.
- 3-rd party data sellers.
- Forecasts by Google Trends & Google Keywords Planner.
- ChatGPT.
Order
the customer insights research
the customer insights research
Public Insights
$99
per Insight
per Insight
- Deeply analyzed insights obtained from public sources (market analytics, client surveys, cusdev)
PRO Insights
$499
per Insight
per Insight
- Professional insights received from market experts, executives and top management of successful corporations
Private Insights
$5,000
per Insight
per Insight
Private insight anonymously from a competitor representative.
Price correctible.
- Clear understanding of user pains
- Down risks of wrong product concept
- Strong launch basis for MVP building
HOW TO GET INSIGHTS
1
make an order
1.1 Tell us more about your ideas and goals for future product and any additional information we should know. Buy the required amount of insights. No minimum orders.
1.2. We will contact in 1 hour you to check and clear understanding of your goals.
1.2. We will contact in 1 hour you to check and clear understanding of your goals.
2
10-day ideas Delivery
We need 10 business days to analyze ideas for your product. You can contact us and ask/share information at any time.
3
receive the epic ideas
Get your EPIC ideas via email.
All you need to do next – discussing it with your team and implement it into the product.
All you need to do next – discussing it with your team and implement it into the product.